Nov
17

CMI/Compas Multi-Year Comparitive Analysis Gives Critical Insight Into the Promotional-Preference Evolution of Primary Care Physicians

King of Prussia, PA (PRWEB) November 12, 2012

Preferences have evolved for primary care physicians (PCPs) according to the results of a multi-year comparative analysis released today with critical commentary by CMI/Compas. The multi-year comparative study used CMI/Compas proprietary ByDoctor? OnDemand promotional response data going back to 2009, concluding that as sales forces dwindle, its exponentially important for Pharma to engage with PCPs based on their growing multi-channel affinity.

At a time when physician access is increasingly important, one thing is black and white: doctors want a relationship with Pharma, with a growing affinity for non-personal contact to stay informed and engaged, said Dr. Susan Dorfman, Chief Marketing & Innovation Officer, who contributed to the research.

For more information about this ongoing study or for a copy of the report, please contact:

Reporters: Carly Kuper, VP Corporate Communications at ckuper(at)cmicompas(dot)com

Industry: Lindsay Dinan, New Business Support Manager at ldinan(at)cmicompas(dot)com

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the worlds game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.







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